Nonprofits have been engaging donors, members and other constituents online since the Internet was known as the “Information Superhighway.” This special report examines whether methods for keeping donors engaged online has kept up with the evolution of technology. More than 500 organizations were surveyed to measure what they actually implement and accomplish using constituent relationship management systems, online engagement systems and email marketing practices. It measures online engagement tactics by agency size, tools and return on investment. The study also assesses the technological aptitude at nonprofits and among development managers.
The survey was fielded online among The NonProfit Times subscribers and generated a margin of error of 4.3%, at a confidence level of 95%, meaning results within the margin of error are likely to be replicated by a similar study 19 in 20 times. The study was funded by technology firm Salsa Labs and published in August 2015.
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